Wix Investor Presentation Deck

Accelerated profitability improvements progressing through 2023 driven by continued efficiencies across operating cost structure from completed cost reduction efforts Non-GAAP Gross Margin 76% 76% 62% 62% 78% 65% 79% 65% 80% Company Overview | Third Quarter 2023 67% 83% 83% 68% 68% 77% 63% Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Non-GAAP Gross Margin Non-GAAP Creative Subscriptions Gross Margin 77% 64% 2021 2022 ~82% ~68% 2023 Non-GAAP Opex % of revenue 77% 66% Reduced marketing spend by ~50% in Q1'23 as we implemented new marketing strategy with increased new cohort bookings y/y 65% 57% 54% Increases in Partner marketing investment and non-recurring compensation costs as budgeted 51% 54% Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 70% 2021 66% 2022 53-54% 2023 19 WIX

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