Snap Inc Results Presentation Deck
Revenue by Geography
(in millions, unaudited)
QUARTERLY REVENUE
$262
$45
$40
$177
Q2'18
$298
$40
$50
$207
Q3'18
$390
$58
$62
$269
Q4'18
$320
$47
$47
$226
Q1'19
$388
$67
$61
$260
Q2'19
$446
$62
$69
$316
Q3'19
50%
North America¹
$1,076
$138
$163
TRAILING TWELVE MONTHS (TTM)
$775
Europe²
TTM Q3'18
44%
43%
36%
39%
48%
53%
YOY Change
Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
Rest of World
$1,544
$235
$239
$1,071
TTM Q3'19
43%
REVENUE UP 50% YOY AND 15% QOQ; TRAILING TWELVE MONTHS REVENUE INCREASED 43% TO $1.5 BILLION
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