Shift SPAC Presentation Deck slide image

Shift SPAC Presentation Deck

Highly Efficient Buyer Side Marketing $752 2018A "Speed to Lead" Decreasing Buyer and Seller Customer Acquisition Cost (CAC) $842 2019A $1,544 2020E Brand Marketing Buyer CAC Seller CAC "Speed to lead" Improving sales efficiency and driving down CAC High value Shift focused on data-driven, high value marketing channels Third-party inventory sourcing OEM and Fleet partnerships provide inventory at lower CAC Efficient regional focus Relative to ecommerce peers' national ad campaigns Note: Figures represent customer acquisition cost per ecommerce unit; These projections are for illustrative purposes only and should not be relied upon as being necessarily indicative of future results. Metrics that are considered non-GAAP financial measures are presented on a non-GAAP basis without reconciliations of such forward-looking non-GAAP measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation. All historical annual GAAP financials shown are audited; quarterly, non-GAAP financials and projections are unaudited. 32
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