Shift SPAC Presentation Deck
Highly Efficient Buyer Side Marketing
$752
2018A
"Speed to Lead" Decreasing Buyer and Seller Customer Acquisition Cost (CAC)
$842
2019A
$1,544
2020E
Brand
Marketing
Buyer CAC
Seller CAC
"Speed to lead"
Improving sales efficiency and
driving down CAC
High value
Shift focused on data-driven,
high value marketing channels
Third-party inventory sourcing
OEM and Fleet partnerships
provide inventory at lower CAC
Efficient regional focus
Relative to ecommerce peers'
national ad campaigns
Note: Figures represent customer acquisition cost per ecommerce unit; These projections are for illustrative purposes only and should not be relied upon as being necessarily indicative of future results. Metrics that are considered non-GAAP financial
measures are presented on a non-GAAP basis without reconciliations of such forward-looking non-GAAP measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation. All historical
annual GAAP financials shown are audited; quarterly, non-GAAP financials and projections are unaudited.
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