Snap Inc Investor Presentation Deck

Snap Inc. Significant DAU and ARPU Opportunities North America is critical to growing revenue in the near and medium term, and we have a long runway ahead of us. DAU² 195M 95M 37M 10 Years Old $26 $66 15 Years Old North America¹ 17 Years Old $256 AVERAGE REVENUE PER USER³ Comparison is illustrative as each Company calculates daily active users differently. ¹Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only. Twitter includes the US only. 2 Snap Inc. internal data Q2 2021, as compared to publicly reported Facebook and Twitter data Q2 2021. We define a daily active user (DAU) as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Twitter's monetizable DAUS are shown and are defined by the Company as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com or Twitter applications that are able to show ads. Facebook defines DAUS based on user activity only Facebook and Messenger and not on the Company's other products. 3 Snap Inc. internal data Q3 2020-Q2 2021 as compared to publicly reported Facebook and Twitter data for Q3 2020-Q2 2021. We define average revenue per user (ARPU) as quarterly revenue divided by the average DAUS. Twitter's ARPU is calculated as quarterly revenue divided by the average monetizable DAUS. Facebook's ARPU is calculated as quarterly revenue divided by the average DAUS. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC. 34

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