Altria: CAGNY 2024
NJOY ACE Menthol PMTAS
Compelling Switching Data and Low Youth Usage
Adult Smoker Switching*
(% Switched, Reported No Smoking in Past 30-days)
24.2%
Menthol
16.8%
Classic
Tobacco
*Switching rate was significantly higher than Classic Tobacco users (p < 0.05).
Source: NJOY ACE Menthol 5% PMTA (Appendix 1)
Switching rates calculated based on the number of participants initially using Menthol or Classic Tobacco at baseline and completing
survey at three months (per protocol population) from the NJOY Longitudinal Cohort Study.
24 | ALCS | CAGNY | 2.21.24 | For Investor Purposes ONLY
The scientific evidence we
submitted in our PMTAs also
demonstrated that youth use of
ACE Menthol was either not
detectible or exceedingly low.
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