Snap Inc Results Presentation Deck

Business Highlights (Continued) We continue to invest in our camera and augmented reality platforms: Over 200 million daily active users engage with augmented reality every day on average. In December, we held our third annual augmented reality Lens Fest event celebrating our Lens Creator community and their AR creations, which attracted over 5,000 attendees joining virtually. ● ● ● We strengthened our ad platform to drive improved outcomes for advertisers: We partnered with NYX Professional Makeup, Ralph Lauren, Sweat, and The New York Times to launch augmented reality-powered advertising experiences. ● Our 'Cartoon' Lens powered by real time machine learning generated 1 billion impressions in its first three days after launch. We added the ability for Snapchatters using Scan to search food and wine labels, surfacing nutritional information and tasting notes in partnership with nutrition app Yuka and wine app Vivino. ● We released updates to Lens Studio, introducing new tools and workflows to better manage, create, and load Lenses, while adding capabilities for developers to build LiDAR-powered Lenses. We launched our first-ever 5G-enabled Landmarker Lens in partnership with Verizon. The Lens uses our augmented reality technology and Verizon's 5G Ultra Wideband capabilities to bring the soul band Black Pumas at the New York Public Library to life. We implemented a partnership with Perfect Corp to enable more than 200 beauty brands to upload their catalogs to the Snap Camera for augmented reality try-on. We added app install as a goal-based bidding objective for sponsored AR Lenses. We launched Snap Connect, an extension of our online learning portal Snap Focus that focuses specifically on direct response advertising. OnePlus (India) created Lenses for Diwali as a means to bring people together safely during a pandemic. Their Lenses garnered over 80 million impressions and reached over 14 million Snapchatters in India. LO 5

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