Wix Results Presentation Deck

Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 4 Quarters 1.2x $22 $19 To Date Q1'15 Cohort₁¹ After 8 Quarters 2.3x $18 $40 To Date Q1'14 Cohort Marketing Cost ($mm) Note: Data as of December 31, 2015 ¹Excludes $6 million in brand marketing expenses Wix.com After 12 Quarters 4.6x $8 Cohort Net Collections ($mm) $37 To Date Q1'13 Cohort ... After 16 Quarters 4.7x $22 To Date $5 Q1'12 Cohort After 20 Quarters 6.8x $20 To Date $3 Q1'11 Cohort After 24 Quarters 14.1x $15 To Date $1 Q1'10 Cohort 15

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