Embracer Group Mergers and Acquisitions Presentation Deck
3 new emerging platforms for an IP group to bring amazing experiences to consumers and foster
organic growth, leveraging on a strong and resilient boardgame backbone
Source: Asmodee
Platform
Description
asmodee
CONSUMER
UNBOX
NOW
Consumer
Audience engagement
platform
HOBBY
NEXT
asmodee
Consumer-centric strategy leveraging
on a comprehensive ecosystem built
around the audience
Engage audiences to amplify and fulfill
consumer-led demand for boardgames and
Asmodee's IPs
■ Two distinct consumer centric strategies
adapted to each player profile
☐ Increase boardgame fans share of wallet
□ Attract newcomers and elaborate a
comprehensive and powerful ecosystem
built around the consumer
asmodee
INTERACTIVE
X3
IP
Interactive
Growth acceleration
platform
BOARD
GAME Philibert
INIATURE
ARKET
Complementary offer to attract new categories
of players, build engaged communities and
monitor consumer trends
Interactive Games
□ Apps for mobile & tablets: digital versions
of boardgames
Board Game Arena: leading board gaming
platform (acq. in 2021)
☐ Licensing-out
D2C / E-commerce
☐Philibert: French platform (acq. in 2020)
☐ Miniature Market: U.S. platform (acq. in 2021)
asmodee
ENTERTAINMENT
ACONYTE
V
Entertainment
IP development platform
ateikite
PLAST RITUAL
SIDER
PATRIOT LIST
CATAN
Expansion into broader universes to further
increase brand awareness and foster
boardgames business' organic growth
Leverage on new media to reach new
customers and to offer a complimentary
experience to Asmodee's existing customers
■ Books (novels, comics)
■ Media content (TV Movie scripted and
unscripted content)
■ Consumer products (accessories, apparel,
etc.)
EMBRACER+
GROUP
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