Bed Bath & Beyond Results Presentation Deck
Priority #1: Stabilizing Sales and Driving Top-Line Growth
A multi-pronged approach including near-term and longer-term strategies to
create a noticeably different shopping experience and differentiated value
proposition for our customers
Near-Term Initiatives:
▪ A rapid refresh of ~160 of highest volume and most profitable Bed Bath & Beyond stores is underway
A series of physical improvements to high-traffic areas, including entryways to improve store traffic trends,
drive sales and reset the store experience
Roll out of new visual merchandising elements
Upgrades to associate and customer-facing technology tools
Plan to implement performance incentives for store managers based on sales targets over the holiday period
▪ Additional Bed Bath & Beyond marketing and promotional support planned to drive holiday sales in FY19 2H
A focus on life-stage marketing and branding to re-engage customers and drive foundational improvements in
loyalty and shopping frequency
LO
5
Further optimize marketing mix and re-invest savings from direct mail efforts to digital channels, such as video,
paid social and display advertising
Longer-Term Initiatives:
▪ Investments in customer-facing digital channels and
customer convenience to better meet the customer
where and how they want to shop and how they
want to receive their purchases
▪ A multi-year store renovation plan to upgrade and
refresh a vast majority of Bed Bath & Beyond
locations
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