Investor Relations

CARS COMMERCE Shift to Digital Solutions Tapping Into More than Just Advertising Budgets Dealers Spend 4X More on Digital Solutions² 2,500,000 2,000,000 WE CAPTURE LESS THAN 2% OF U.S. AUTO ADVERTISING 1,500,000 1,000,000 • $30B+ is spent in Automotive Advertising in the U.S. growing at 3% CAGR¹ 500,000 • $21B is spent in Digital, projected to grow at a 5% CAGR¹ 1. Based on Borrell Outlook 2022; 2. Based on Borrell Outlook 2022; Average spending for U.S. car dealer with 135 employees 0 Advertising: $0.6M Digital Marketing: $2.3M Typical dealer spends ~4x more on digital marketing services than advertising Average Dealer Spends $2.9M/year

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