Asos Investor Day Presentation Deck

OUR PROCESS A significant share of our customers have indicated that brand ethics influence their purchase decisions Reasons for shopping more/less with a retailer recently shopped with - UK ASOS Customer Panel Under 30, % Respondents Product quality is poor Too expensive for what it is I find it hard to find what I'm looking for Isn't a brand that appeals to me Doesn't fit me well Don't agree with the brand's ethics Doesn't have a good choice of products the products look Not conveniently located Not easy to return products App/website is not good Customer service is poor Delivery of online orders is poor I don't like the way BUY LESS 14 19 25 23 35 34 42 40 50 49 56 63 Has a good choice of products Is good value for money I like the way the products look Product quality is good Is a brand that appeals to me Easy to find what I'm looking for Fits me well Delivery of online orders is good App/website is good Easy to return products I like the brand's ethics Customer service is good Conveniently located BUY MORE 17 17 25 30 37 41 39 37 41 53 53 1 In the future, do you expect that you will buy more, about the same, or less clothing from the following retailers? What are the main reasons you anticipate buying more from [RETAILER] in the future. Can select up to 3. What are the main reasons you anticipate buying less from [RETAILER] in the future. Can select up to 3. 65 19 71 asos

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