First Foundation Investor Presentation Deck
Brand Awareness Using Digital Channels
Sample Search Phrases
(note: rankings fluctuate daily)
"Multifamily lending"
"Apartment lending"
"Wealth planning services"
"What is personal banking"
"Life and wealth planning"
"Business banking"
"Wealth planning"
"Savings goal calculator"
"Income property lending"
"Owner occ. real estate financing"
"Online savings account"
"Online savings account rates"
1.
AWARE-
NESS
Building awareness without paid
advertising by ranking highly for relevant
search phrases on Google.
Focused on 50-60 key terms related to our
business. Ranked consistently in Top 25
nationally for high-value search phrases.
2.
ENGAGE-
MENT
Search Engine
Optimization
■
Presence on major social networks
Engaged community of followers
Affinity towards brand and culture
■
Social
Media
3.
Content
DELIVERY Marketing
Valuable content sourced by in-house and
third-party writers
Provides education; Fosters interest
Boosts SEO; Generates leads
FIRST FOUNDATION
Copyright © 2023 First Foundation Inc. All Rights Reserved
Google
Key Content
Topics
Investment Commentary
Market Alerts
The Week Ahead
Wealth Planning
Cyber Security
National
Rank ¹
1
3
8
11
12
15
16
29
31
40
55
56
Frequency
4/ year
2-4 / year
50/year
4-6 / year
4/ year
Online Savings Account | First Foundation Bank
https://firstfoundationinc.com > personal-banking bank online-savings.
Your soon-to-be favorite savings account.. An Overview of First Foundation.. Our Online
Savings account offers one of the highest available interest rates in the market.
Savings Accounts - Discover Your Options - HSBC Bank USA
https://www.us.hsbc.com>savings-accounts
Digital brand awareness significantly
reduces the cost of new client
acquisition
Compare and apply online for HSBC Savings Accounts that offer higher rates the more you sav
competitive rates or a traditional savings account that helps to ...
High Yield Online Savings Account | Marcus by Goldman...
https://www.marcus.com › savings > high-yield-savings.
Marcus by Goldman Sachs offers an online savings account with a rate that beats the Nation
Savings Average. Learn more and open an online savings...
Q
.
Trghum
THE WEEK AH
4343
Mock Dedolevad
in
O
Security Tips for Online
Holiday Shoppers
f
First Foundation @FirstFoundinc Dec 23, 2018
h celebration of the winter holiday, we will be closing our branch offices at
2pm on December 24 and will reopen on Thursday December 26. Feel free to
visit our website at firstloundationinc.com
1) SEMRush, as July 17, 2023; based on all internet traffic; does not include paid search; does however include all website traffic, not just
those of banks and financial services companies.
11View entire presentation