DraftKings Results Presentation Deck
DraftKings KPI Comparison
Key Performance Indicators
Millions; Dollars
Monthly Unique Payers ("MUPS")
We define MUPs as the number of unique paid users per month
who had one or more real-money, paid engagements across one or
more of our Sportsbook, iGaming, DFS, or Marketplace products via
our technology. For reported periods longer than one month, we
average the MUPS for the months in the reported period.
MUPS is a key indicator of the scale of our online gaming user base
and awareness of our brand.
We believe that year-over-year growth in MUPS is generally
indicative of the long-term revenue growth potential of our online
gaming product offerings, although MUPs in individual periods may
be less indicative of our longer-term expectations.
Average Revenue per MUP ("ARPMUP")
We define and calculate ARPMUP as the average monthly revenue,
excluding revenue from gaming software services, for a reporting
period, divided by the average number of MUPS for the same
period.
ARPMUP represents our ability to drive usage and monetization of
our product offerings.
We use ARPMUP to analyze comparative revenue growth and
measure customer monetization and engagement trends.
Average Monthly Unique Payers
("MUPS")
(in millions)
Average Revenue per MUP ("ARPMUP")
(in whole dollars)
Three months ended March 31,
2023
2.8
$92
2022
2.0
$67
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