Crocs Investor Presentation Deck
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HEYDUDE WILL ADD ANOTHER HIGH
GROWTH, HIGHLY PROFITABLE BRAND
Creates a global, scaled leader in branded casual footwear
Combines two fast-growing footwear brands and more than
quadruples total addressable market to more than $160B*
Diversifies product portfolio from single-brand to multi-brand
Builds upon Crocs' already high digital penetration
Ideal fit with Crocs and long-term consumer trends
Opportunity to leverage Crocs' proven global playbook (e.g.,
global presence, marketing expertise, wholesale relationships)
Expected to be accretive to Crocs' industry-leading growth and
non-GAAP operating margins; also expected to be immediately
accretive to EPS
Building HEYDUDE to become a $1B+ brand by 2024
crocs™
TAM represents total addressable market. Casual footwear TAM based on management estimates.
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