Hypebeast Results Presentation Deck

୮ Hypebeast Ltd. 150.HK Product Diversification Driving High Value Purchases HBX Sales By Category Menswear encompasses highest SOV, while Lifestyle division has enjoyed growth in collectibles and interest in expanded categories including home décor and fragrances. 100% 75% 50% 25% 0% HYPEBEAST Menswear Womenswear 4% 35% 61% FY21 Lifestyle 6% 34% 60% FY22 HK$ HBX Average Order Value Customer basket uplifts observed from Lifestyle division and lower entry-point upsells and cross sells 2,000 1,500 1,000 500 0 Average Order Value 1,500 FY19 1,700 FY20 1,929 FY21 1,995 FY22 E-Commerce & Retail | 15

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