Wix Investor Presentation Deck

Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Research and development (GAAP) Share Based Compensation Amortization Acquisition related expenses Non-GAAP Research and Development % of revenue Selling and marketing (GAAP) Share Based Compensation Amortization Acquisition related expenses Non-GAAP Selling and Marketing % of revenue General and administrative (GAAP) Share Based Compensation Amortization Acquisition related expenses Sales tax accrual and other G&A expenses (income) Non-GAAP General and Administrative % of revenue Note: Numbers may not add due to rounding. Company Overview | Third Quarter 2023 2021 Q1 $95,086 $23,288 $24,490 $92 $1,329 $70,377 23% $16 $1,823 $77,870 25% Q2 Q3 Q4 $104,199 $109,323 $116,329 $26,250 $28,028 ($108) $2,223 $80,958 25% $144,455 $123,021 $119,991 $7,442 $8,213 $471 $8,715 $2,222 $409 $28 $136,576 $114,337 $109,054 45% 36% 34% $34,394 $12,400 $1 $181 $452 $21,360 7% $39,411 $38,917 $13,884 $14,048 $1 $1 $416 $248 $579 $341 $24,531 $24,279 8% 8% $1,937 $86,364 26% $115,261 35% $124,560 $156,714 $9,483 $9,875 ($184) $812 $56,926 $29,688 $1 $11 2022 Q1 $119,865 $28,720 $320 $26,906 8% $1,615 $89,530 26% $146,027 43% $45,686 $18,158 $1 $3 $172 $27,352 8% Q2 $121,618 $29,919 $1,092 $90,607 26% $120,780 $10,019 $821 $109,940 32% $42,991 $14,646 $36 $189 $28,120 8% Q3 $120,384 $29,606 $585 $90,193 26% $117,448 $9,261 $820 $107,367 31% $42,427 $13,511 $2 $183 $28,731 8% Q4 2023 Q1 $120,994 $114,943 $32,335 $28,294 $1,656 $87,003 25% $97,944 $9,559 $821 $87,564 25% $219 $26,305 7% $172 $56 $86,477 $86,656 23% 22% $99,133 $9,558 $820 $88,755 24% $39,941 $38,517 $13,416 $12,431 $1 $1 Q2 $115,490 $28,778 $308 $25,777 7% $96,037 $9,652 $821 $85,564 22% Q3 $125,117 $30,428 $5 $94,684 24% $100,765 $10,835 $820 $89,110 23% $37,250 $40,865 $11,751 $13,365 $1 $1 $5 $157 $25,336 6% $1 $146 $27,352 7% FY 2020 $320,278 $424,937 FY 2022 $482,861 $76,883 $102,056 $120,580 $477 $3,759 $239,159 24% FY 2021 $111,915 $38,458 $4 $331 $4,299 $68,823 7% $7,312 $315,569 25% $438,210 $512,027 $22,845 $33,853 $1,780 $2,918 $956 $28 $412,629 $475,228 42% 37% $4,948 $357,333 26% $492,886 $38,714 $3,274 $450,898 32% $169,648 $171,045 $70,020 $59,731 $4 $4 $856 $1,692 $97,076 8% $39 $763 $110,508 8% 25 WIX

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