Snap Inc Results Presentation Deck
Business Highlights
The Snapchat community is active, engaged, and growing:
DAUS were 332 million in Q1 2022, an increase of 52 million, or 18%, year-over-year.
DAUS increased sequentially and year-over-year in each of North America, Europe, and Rest of World.
We invested and innovated in our augmented reality platform:
Over 250 million Snapchatters engaged with augmented reality every day on average.
Snapchatters engaged with Valentine's Day Lenses over 9 billion times, which is more than twice as much as last year.
Snapchatters played with Lenses created by our community more than twice as much compared with Q1 2021.
• We launched Custom Landmarkers in Lens Studio, allowing creators to build location-based Lenses to anchor Lenses to local places they care about-from statues to
storefronts-to tell richer stories about their communities through AR.
In partnership with Tukwini Mandela and Black Cultural Archives, we released our "Hidden Black Stories" Local Lens, transforming Trafalgar Square into an AR experience
that showcases key moments, figures, and stories from Black British History.
• To celebrate Lunar New Year, we released an AR Lens showcasing the first independent Asian-American bookshop in New York City as well as a Lens using our Sky
Segmentation technology to overlay a tiger jumping through the clouds.
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