Lanvin Results Presentation Deck

2022 KEY STRATEGIES AND ACHIEVEMENTS Product Rationalization Solidified the brand's expertise and core offerings of classic women's shoes, cementing its positioning as a leading Italian luxury shoemaker 2 Brand Awareness Fashion capsules with the brand's new Artistic Director generated hype and coolness; new product lines (SI ROSSI) able to attract younger demographic AND MET B == POR ED COD Collaborations Targeted collaborations with Sergio Rossi and others created constant brand buzz and attracted new traffic to the stores and website sergio rosSI 08 Regional Development Fostered presence mostly in China and EMEA, cemented leading position in Japan, reentered US market through e- Commerce platform 34

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