Salesforce Shareholder Engagement Presentation Deck
Compensation Program Framework - Integrating
Operating Margin Goals
Align executive compensation with the interests of our stockholders
Objective: Attract and retain the right talent to lead our Company in a dynamic, innovative and competitive environment
Philosophy: Tie a significant portion of compensation to the performance of our common stock and other metrics
New this year: Commencing in fiscal 2024, to build greater accountability regarding our continued focus on driving profitable growth,
the long-term incentive program metrics applicable to our SVP+ population now include a mix of non-GAAP operating margin and
relative total shareholder return measures
Pay Component
Base Salary
Performance-Based
Short-term Incentive Program
Performance-Based
Restricted Stock Units
Restricted Stock Units
Stock Options
FY24 Metrics
N/A
Revenue
Operating Cash Flow
Non-GAAP Income from Operations
ESG Metrics
Non-GAAP Operating Margin & Relative TSR
with absolute TSR payout cap
salesforce
Stock Price
Stock Price
Rationale
Provides compensation for day-to-day responsibilities
for all employees
Drives achievement of key annual corporate performance
goals
Establishes direct alignment with Company and stock
price performance and the interests of stockholders
CEO LTI mix (-60% PRSUS and -40% stock
options) establishes even greater emphasis
on Company performance
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