Vivid Seats Results Presentation Deck
Building Customers For Life
With unified customer profiles powering personalized fan recommendations
W
Engagement
Data
Transactional
Data
Identifying
Data
Bought 49ers
Browsed Warriors
Read Blog
Added Favorites
Abandoned Cart
Anonymous Visit 10/5
Anonymous Visit 11/3
Home Email - [email protected]
Work Email - [email protected]
IDENTITY RECONCILED
Jay Doe
Rolling In Doe, Inc.
[email protected]
Vivid Seats App:
ID: 12ab-ef69
Push Token =
Yes
Spotify Connected = No
Favorites Added = Yes
Vivid Picks App:
ID: JK11-45331000
Source = Referral
Push Token = Yes
Ownership Challenge = No
Loyalty & LTV:
Loyalty Opted-In = Yes
Last Engagement = 7 Days
Last Transaction = 1 Month
LTV = $$$
LAX
SFO
Last Region
Home Region
Sports
Repeater
HHH
GOLDEN
Key
Sport
STATE
RS
OPPTY
EX
Last Minute
Wknd Tickets
Implicit
Favorites
Profile & Preferences
+
Distance
Traveler
Vivid Seats Propensities
SE
Frequent
Athlete
Explicit
Favorites
OPPTY
Last Minute
Buyer
Vivid Picks Propensities
5
Friends In
Network
OPPTY
DFS Play
DFS Become
Referrer
New League
Next Best Action/LTV Drivers
Vivid Seats. 7View entire presentation