Affirm Investor Day Presentation Deck
'Land and expand' motion to increase our share of cart
We have an extensive playbook to drive additional value for merchants
Prequalification
Show prepurchase spending power
▲6%
▲ 34% AOV uplift¹
more likely to convert¹
Adaptive Checkout
Dynamic plan choices offered to consumers
26% conversion increase
Financing Plan Customization
Add promotional and longer-term plans
▲ 20%
GMV uplift when offering 0% APR
(or +50% GMV uplift when offering
0% APR and longer terms)¹
Brand Sponsored Promotions
0% or other offers funded by underlying vendors
▲ 115%
AFFIRM | 2023 Conversion, GMV and AOV uplift figures are based on Affirm tests with retailers and internal estimates.
GMV uplift (and +15% AOV uplift)
when offering BSP¹
OTHER GROWTH LEVERS:
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Omnichannel via Affirm Card
and in-store POS integration
Category expansion
Eligible cart size expansion
Partner marketing campaigns
Marketplace participation
International expansion
B2B customer expansion
affirm
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