Rally SPAC Presentation Deck
Expected costs & lifetime value of a new Line
An effective marketing plan for a new Line is expected to result in a profitable
route over a 5 year period
Base route costs (over 5 year period)¹
Route launch
PR & Branding
OTA costs
Per ride marketing
Other expenses
Total
Base route LTV (over 5 year period)¹
Total rides
Average fare
Gross margin
Line LTV
Profit per route over 5 year period¹
ROI per route over 5 year period ¹
$50,000
$300,000
$596,884
$528,287
$557,091
$2,032,262
412,622
$38.58
26.25%
$4,178,321
1.Presented figures represent the expected performance of a typical newly launched route.
$2,146,059
105.60%
38
Marketing spend is the primary
cost driver in setting up a new
route
Other expenses include facility fees
and refunds
The average route is expected to
lose money in the first few months
of operation, but then maintain a
steady margin
rallyView entire presentation