Snap Inc Results Presentation Deck

Average Daily Active Users (DAU) (in millions, unaudited) GLOBAL 188 Q2'18 EUROPE 2 61 Q2'18 186 Q3'18 59 Q3'18 186 Q4'18 60 Q4'18 +13% 190 Q1'19 +9% 61 Q1'19 203 Q2'19 64 Q2'19 210 Q3'19 65 Q3'19 NORTH AMERICA ¹ 80 Q2'18 47 79 REST OF WORLD Q2'18 Q3'18 47 Q3'18 79 GLOBAL DAU INCREASED 13% YoY Q4'18 47 Q4'18 +6% 80 Q1'19 +28% 49 Q1'19 83 Q2'19 56 Q2'19 84 Q3'19 61 Q3'19 We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. ¹North America includes Mexico, the Caribbean, and Central America. 2Europe includes Russia and Turkey. 7

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