Yeti Investor Presentation

STRATEGIC PRIORITIES 1 2 3 4 EXPANDING OUR CUSTOMER BASE Unaided brand awareness has grown from 2% in 2015 to 12% in 20191 INTRODUCE NEW PRODUCTS New product expansions across both Coolers & Equipment and Drinkware Introduced new colorways in Coolers & Equipment and Drinkware ACCELERATE DTC Fastest growing and highest margin channel $92.9MM Q3 2019 Sales / +31% YoY Growth $237.2MM YTD 2019 Sales / +34% YoY Growth EXPAND INTERNATIONALLY Launched e-commerce in Europe, the United Kingdom, and New Zealand Launched wholesale in the United Kingdom Accelerated growth in Australia, Canada, and Japan 1 Represents unaided brand awareness in the premium outdoor company and brands market in the United States as reflected in our brand awareness studies. 3 YETI YETI YETI

View entire presentation