Playboy Mergers and Acquisitions Presentation Deck
ACQUISITION OF HONEY BIRDETTE
7
An Affluent, Young and Highly-Engaged Consumer
Content and influencer-driven marketing drives efficient marketing for lingerie and lifestyle products
Who They Are
• More than 50% of Honey Birdette consumers are under 34
Majority female, as well as many male consumers purchasing gifts
Age Breakdown
55+
13%
45-54
17%
34-44
17%
Source: Honey Birdette Management
18-24
20%
26-34
32%
Gender Breakdown
Male
43%
Female
57%
How They Shop
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They are loyal: repeat purchases represent more than 60% of
total Net Sales
They are high spenders: lifetime revenue ("LTR") for repeat
customers exceeds $760, average order value ("AOV") is ~2.5x
more than Yandy
They buy lingerie (~74% of total sales)
They follow the brand: 80% of ecommerce traffic is organic, 1.1M
Instagram followers
PLBY GROUPView entire presentation