DraftKings Results Presentation Deck
DRAFTKINGS KPI COMPARISON OVER TIME
B2C KEY PERFORMANCE INDICATORS
Monthly Unique Payers ("MUPS")
MUPS is the average number of unique paid users
("unique payers") that use our B2C products on a
monthly basis
We define MUPs as the number of unique payers
per month who had a paid engagement (i.e.,
participated in a real-money engagement with one
of our B2C products such as a DFS contest, sports
bet or casino game) across one or more of our
products via our technology
MUPS is a key indicator of the scale of our user
base and awareness of our brand
We believe that year-over-year growth in MUPs is
generally indicative of the long-term revenue
growth potential of our B2C segment, although
MUPS in individual periods may be less indicative of
our longer-term expectations
Average Revenue per MUP ("ARPMUP")
We define and calculate ARPMUP as the average
monthly revenue for a reporting period, divided by
B2C segment MUPS (i.e., the average number of
unique payers) for the same period
ARPMUP represents our ability to drive usage and
monetization of our B2C products
We use ARPMUP to analyze comparative revenue
growth and measure customer monetization and
engagement trends
Average Monthly Unique
Payers ("MUPS")
(in millions)
Average Revenue per MUP
("ARPMUP")
(in whole dollars)
Three months ended September 30,
2022
1.6
$100
2021
1.3
$47
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