Linkedin Start Up Pitch Deck

Revenue Is Near-Term LinkedIn Universal Service 1. InLeads (Search ads) 2. Opportunities (Listings) 3. Network Plus (Subscriptions) August 2004 CONFIDENTIAL Pricing plan (preliminary) • Remains free (large user base is key revenue-generating asset) · CPC pricing set by free market auction CPM pricing $3-$10 depending on category EOI (lead generation) pricing $25+ $79 per listing (remains open for 30 days) Price levels increase post-2005 $5.95 per month or $59.95 per year Price levels increase post-2005 Launch timing • Already live • 1/05 11/04 1/05 Linkedin Your network is bigger than you think 30

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