Wix Results Presentation Deck

Efficient marketing based on 7-9 month TROI One Time Marketing, Ongoing Collections ... After 2 Quarter 0.7x $55 $38 Q1'19 Cohort Marketing Cost ($ million) After 6 Quarters 1.7x $44 $76 Q1'18 Cohort After 10 Quarters 3.1x $32 $99 Q1'17 Cohort Cohort Net Collections ($ million) After 14 Quarters 4.2x $25 $102 Q1'16 Cohort After 18 Quarters 5.2x $19 $99 Q1'15 Cohort Note: Data as of June 30, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes only direct marketing and related costs associated with the acquisition of users. Cohort Net Collections do not include Flok, DeviantArt, Wix Answers and Wix LogoMaker 11

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