Wix Investor Day Presentation Deck

Self Creators - continued profitability despite near-term headwinds Self Creators Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A 21% Analyst & Investor Day | May 2022 19% 30% 83% 38% 71% 19% 40% 2020A 25% 18% 64% 82% 31% 68% 21% 46% 2021A 20% 8 15% 43% 82% 25% 60% 20% Maintained Rule of 40 in 2022, excluding impact of macroeconomic headwinds 40% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 2022E I5-8% 5-8% 4 -9% ~82% 25-26% 61-62% 14 - 19% I 19 -27% Wix

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