Grove Investor Presentation Deck
Notes:
I.
2.
3.
4.
Penetration (1)
1.20-1.60%
1.00-1.19%
.90-.99%
.80-.89%
.70-.79%
.60-.69%
To
CO
O
Top 20 Target Locations (2)
Grove Is a Mass-Market Player
with Broad Customer Appeal
GROVE CUSTOMER PENETRATION BY STATE (3)
OO
Number of Grove acquired customers divided by population
LTD sales data as of December 2021
Top 10 cities with the most Target sales as of December 2021
Population data per U.S. Census Bureau as of 2019 for the zip code in which each store is located
5. Top 10 DTC Zip Codes with the highest penetration
8
Top 10 Zip Codes by Sales for DTC (5)
LOCATION
POPULATION
Whatcom County, WA
Chattanooga, TN
Larimer County, CO
Boston, MA
San Francisco, CA
Benton County, AR
Elmore County, ID
Chicago, IL
Gunnison County, CO
Onslow County, NC
Glendale, CO
Charlotte, NC
Northgate, WA
Chicago, IL
Fort Collins, CO
San Francisco, CA
Edina, MN
229,247
179,690
356,899
684,379
874,961
279,141
27,511
Top 10 Cities by Sales at Target (3)
LOCATION
Watertown, MA
Richfield, MN
Beaverton, OR
2,693,976
16,802
197,938
POPULATION (4)
5,177
885,708
4,283
2,693,976
174,081
881,549
52,857
35,939
36,354
97,861
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