Imperial Brands Results Presentation Deck

New Purpose and Vision CREATING A COMMON HIGH-PERFORMANCE CULTURE FOR IMPERIAL BRANDS Focus on priority combustible markets Consumer at the centre of the business Strategic Pillars Drive value from our broader market portfolio Transforming Imperial Brands Build a targeted NGP business 22 | Full Year Results | 16 November 2021 Simplified and efficient operations Performance -based culture and capabilities Critical Enablers IMPERIAL BRANDS OUR PURPOSE "Forging a path to a healthier future for moments of relaxation and pleasure" OUR VISION "To build a strong challenger business powered by responsibility, focus and choice"

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