Oatly Results Presentation Deck

ACCELERATING BRAND BUILDING INVESTMENTS IN Q2 Increased Brand-Building Investments In Q2 AMERICAS ADVERTISING AS A % OF SEGMENT SALES 4% 4% 6% 04'22 01'23 02'23 14:08 ADWEEK PLANT-BASED PRODUCTS Oatly and Minor League Baseball are 'Down to Clown' in Unique Partnership The collaborators are introducing halftime shows and other cheeky new rituals to the storied game HALF ALFTIME MINOR LEAGUE BASEBALL There's no halftime in baseball, until now, via an Oatly and MiLB alliance. Oatly There's no halftime in baseball, and fans have to wait until the seventh inning stretch to be part of the entertainment by serenading the crowd with their rendition of "Take Me Out to the Ballgame Oatly and Minor League Baseball are folly aware of the storied traditions but ready to add desne 14:10 = News News VegOut Oatly Vegan Ice Cream to Be Served at 50+ Minor League Baseball Stadiums ALLISON VAN TILBORGH/May 4, 2023 ogen Food & Drink assert Oatly and Minor League Baseball partner to bring non- dairy concession options to fans DON'T HOM IF YOU LOVE FREE FROZEN ESSE BORS bars 196 Fashion & Beauty Recent Campaigns Driving Significant Buzz free! fromert desser 370ATLYADS.COM 370ATLYADS.COM 370ATLYADS.COM PCF CHALLENGE 14:19 www.The Drum = CULTURE The plant-ba carbon emis According Edition m ethos ICO LIVING EAT PLANET Big Oat Versus Big Dairy: The Milk War Rages On Audrey Enjoli May 6, 2023 IT TWO BILLBOARDS U WE'VE G WE BOUGHT T TO TELL YOU ACCUN INCLUDING CLIMATE FOOT 662 PRINT NUMBERS ON OUR PRODUCTS Q = Menu Oatly will pay for Big Dairy's ad space... if it comes clean on footprint By Ellen Ormesher | Senior Reporter MAY 5, 2023 13 MIN READ al 94 The oat drink company has also created about it SC0°odes gr Outly's n ad campaigns in new carbon footprint labeling Catery Cat ON OUR BANK OF PROD- UCTS. CLIMATE FOOTPRINT 0.62 RG C/KG al 98 WE BOUGHT TWO BILLBOARDS TO TELL YOU WE'VE BEGUN INCLUDING CLIMATE FOOT- PRINT NUMBERS 21231 286 201 AND WE'RE DOMATING THE ONE TO CANT THEY Q CLIMATE FOCTAT WIMSERS TOO ward to the 's only one to mop up on the dairy ed the help of White fake nut milk brand. n aimed at mocking the avaliant effort, donning mustache and NK OF AMERICA HOW SIM WE BOUGHT THIS TWO- SIDED AD TO TELL YOU WE'VE BEGUN INCLUDING CLIMATE FOOTPRINT NUMBERS O OUR PRO- DUCTS. 14:01 =Q Cas Angeles Times AND WE'RE DONATING THIS SIDE TO THE DAIRY INDUSTRY SO THEY CAN TELL YOU THEIR CLIMATE FOOTPRINT NUMBERS TOO. 05-12-23 The meat and dairy industries peddle misinformation. It's time for plant-based food brands to fight back Plant-based milk and meat-alternative brands need to step up against the meat industry's campaign of misinformation. BY BRIAN KATEMAN 7 MINUTE READ WE'RE DONATHIS ONE TO THE DAIRY INDUSTRY 98 FAST COMPANY SUBSCRIBE CAN TELL YOU THEIR CLIENT PNUMBERS TOO. Big Dairy has been funding pro-milk public relations campaigns for decades: You've without a doubt seen a "Got Milk?" ad on a billboard or in a magazine at some point between the 1990s and now. One of dairy's iggest rivals, oat milk brand Oatly, has just, CHCHCECECECIDE CREAM CHEESE CREAM CHEESE THAT TASTES EXACTLY LIKE CREAM CHEESE. CREAM LY! CHEESE LY! CREAM LY! CHEESE BET YOU NEVER SAW THAT COMING. CREA at from ally getting st alle coutons of co NO C Momi News the - 14:13 LOW! WOW SPREAD THE NEWS! OATLY'S NEW CREAM CHEESE IS HERE! Oatly Cream Cheese to Roll Out Nationwide ALLISON VAN TILBORGH/Jun 9, 2023 well .m some of the state LL egy News Spread the lo Chive & Onio cheese. dl, w Spread the love wit cheese, available a month! This excitin will roll out with tw 124 iar wek mom of VegOut e desea, CREAM CHEESE IT MUST BE CREAM CHEESE Food & Drink Fashion & Beaut ON MEDOR..bagy ATLYE SMIL Y! COW! MOM 16:42 ACE THA HEESE MADE! OT DAIRY AS WINDR NO GOES DAT LYI 95 MAPKI CHIVE & ONION CREAM CHEESE Net ut. B IT'S the sweetpo So far, good first impressions! @oatly LTE 83 21

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