Playboy Investor Conference Presentation Deck
PLAYBOY 2020
21
Our Sexual Wellness Growth Plan
Growth will be driven by expanding our owned product offerings, owning a greater
share of the distribution, and diversifying third party retail partners.
2020 vs 2025 Revenue Channel Mix
Licensing
Direct Sales
3rd Party Retail
Source: Company Management
$10.2
$44.3
$0.4
2020
$21.3
$81.4
$36.4
2025
Category Innovation
Arousal
Body care
Key Growth Drivers
.
.
Direct to Consumer Optimization
Expanded owned brands product offerings to
capture higher margin
Owning product discovery to reduce CAC via
advisory, education, and other content services
.
Bedroom accessories
Lingerie
Retail Partnerships
End of 2020 sexual wellness launch in Walmart and CVS
2021 expansion of product lines with additional SKUs and
expansion into additional retailers
2022+ new category launches; sexual wellness aisle
reinventionView entire presentation