Braze Investor Presentation Deck
SEPHORAX braze
Sephora Southeast Asia leveraged Braze's data
streaming capabilities to stand out in the
saturated Malaysian market
In Braze, they built a customer HTML in-app
message themed as an "Ang Pao" gesture of
good fortune during Lunar New Year
Via API triggers, Sephora users received the
Ang Pao message revealing a gift
The campaign achieved a 132% increase in
purchases for participants versus
non-participants
4
Sephora Uses In-App Message
Gamification to Increase Purchases
FREE
You won a Ridikyoush
Hiw's your youtheroas
CNIMOSIOS Ver for D
1114
#
OPEN YOUR
DAILY ANGPAO
TAP NOW
Tap for your chance to win a Dysen
Fairdryer, Sephora vouchers and
more!
SEPHORA
from Ulbon Disco
CONGRATS.
YOU WON!
10
Points
10 points will be credited to your
account in the next 5 days
SHOP NOW
and gi
Shop
SEPHORA
BESTIAL
CONGRATS.
the GRAND
PRIZE!
Congratit A prize notification will
be sent to your Sephora App
inbox shortly
CLAIM PRIZE
Please allow 15 minutes for the price
detabe delivered to your inb
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EVOND SEAL
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