a16z Podcast Market Overview

Podcast ad revenue is growing, estimated to hit $515M in 2019... 2019 Estimate from IAB (Source) © 2019 - Andreessen Horowitz Podcast advertising revenue grew at a double-digit rate from 2015 to 2016, and the growth is forecast to build in 2017. Podcast Advertising Revenues, 2015 - 2017 (in millions) $250 $200 $150 $100 $50 $0 $69 FY 2015 72% IAB Podcast Ad Revenue Study, June 2017 $119 FY 2016 85% Advertising revenues represent the 20 companies surveyed, less than 100% of the podcast advertising market * 2017 revenue is a forecast based upon self-reported estimates $220 FY 2017e* 6 42

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