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Asos Results Presentation Deck

Strong performance in EU & ROW, UK & US reflect more pronounced product mix shift and consumer dynamics related to lockdown measures FESTA UK most impacted by product mix shift and consumer dynamics 25% 20% 15% 10% 5% 0% -5% UK 499. SNEAKE EU supported by lockdown easing and good customer growth P3 Sales Growth EU US ROW GROUP US impacted by more pronounced product mix and product availability Retail Sales ABV ASP Item growth Visits Active Customers* 'S- 1'5 ROW supported by strong promotional engagement particularly through P3 KPIs Ramadan 10% (3%) (9%) 15% 13% 16% * 12 month measures - Active customers defined as having shopped in the last twelve months as at 30 June. 6 asos

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