Waldencast SPAC Presentation Deck slide image

Waldencast SPAC Presentation Deck

Highly fragmented market with growth driven by independent brands New consumer trends and technology are driving an explosion of new independent brands Clear opportunity to aggregate emerging brands under a new platform to accelerate growth and scale '20 market share and change ('15-'20)¹ (11) bps +53 bps (24) bps MWX COLGATE-PALMOLIVE ESTEE LAUDER Unilever (226) bps P&G 3% 4% 7% 8% L'ORÉAL 10% Disruptor brands are gaining market share and driving sector growth Others +201 bps 68% +8 bps 'Euromonitor International, Beauty & Personal Care, 2021ed, retail value sales, current prices, 2020 fixed ex rates Note: bps indicates market share change from 2015 to 2020 Fragmented industry Top 5 players represent only 32% Not a "winner takes all" market Expandable consumption category Emerging players driving growth and gaining market share 7
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