Waldencast SPAC Presentation Deck
Highly fragmented market with growth driven by independent brands
New consumer trends and technology are driving an explosion of new independent brands
Clear opportunity to aggregate emerging brands under a new platform to accelerate growth and scale
'20 market share and change ('15-'20)¹
(11) bps
+53 bps
(24) bps
MWX
COLGATE-PALMOLIVE
ESTEE LAUDER
Unilever
(226) bps
P&G
3%
4%
7%
8%
L'ORÉAL
10%
Disruptor brands are
gaining market share and
driving sector growth
Others
+201 bps
68%
+8 bps
'Euromonitor International, Beauty & Personal Care, 2021ed, retail value sales, current prices, 2020 fixed ex rates
Note: bps indicates market share change from 2015 to 2020
Fragmented industry
Top 5 players represent only 32%
Not a "winner takes all" market
Expandable consumption category
Emerging players driving growth and
gaining market share
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