Carta Start Up Pitch Deck

Cohorts continue to contribute over time Individual customer revenue is volatile but at smoothens at scale. $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 Jan-14 Feb-14 Monthly revenue showing contribution by cohort (each cohort is a colored band) Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Jul-14 Jun-14 May-14 Apr-14 Mar-14 Feb-14 Jan-14

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