Grove Investor Presentation Deck slide image

Grove Investor Presentation Deck

Grove Co. Dish Soap Dispenser Grove Co. Reusable Cleaning Bottle Removes grease & food stains -better than the leading national brands SUSTAINA FOR A HE Grove Co. TOTAL CLEAN A HEALTHY Dishwasher Detergent Packs 20 PACKS Grove Co We Launched Target in April 2021. We have already grown assortment by >100% ā— Note: 1. 2. 3. 4. #1 Hand / Dish / Cleaners launch in 2021 Top-10 Brand in Hand Soap and Dish within I year, including conventionall and natural (1) 23% Digital Penetration FYTD +500 bps vs. overall Target digital penetration(2) 68% of dollars incremental to current shopper behavior (3) 30% of Grove Co. Shoppers were new to the category @ Target (4) Nielsen Data, Target LI3W ending 5/21/22 Source: Target 4Q20 Earning's call Numerator New Item Share of Volume Data, Grove Co. vs. Dish, HHC, LHS aggregated view; Period defined as 04/01/2021-10/31/2021, pre-period defined as 09/01/2020-03/31/2021. Numerator Shopper Metrics Panel Data, Pre-Period defined as 09/01/2020 - 3/31/2021 35 8
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