Grove Investor Presentation Deck
Grove Co.
Dish Soap
Dispenser
Grove Co.
Reusable
Cleaning
Bottle
Removes grease & food stains
-better than the leading national brands
SUSTAINA
FOR A HE
Grove Co.
TOTAL CLEAN
A HEALTHY
Dishwasher
Detergent Packs
20 PACKS
Grove Co
We Launched Target
in April 2021.
We have already grown
assortment by >100%
ā
Note:
1.
2.
3.
4.
#1 Hand / Dish / Cleaners launch in 2021
Top-10 Brand in Hand Soap and Dish within I
year, including conventionall and natural (1)
23% Digital Penetration FYTD
+500 bps vs. overall Target digital penetration(2)
68% of dollars incremental to current shopper
behavior (3)
30% of Grove Co. Shoppers were new to the
category @ Target (4)
Nielsen Data, Target LI3W ending 5/21/22
Source: Target 4Q20 Earning's call
Numerator New Item Share of Volume Data, Grove Co. vs. Dish, HHC, LHS aggregated view; Period defined as
04/01/2021-10/31/2021, pre-period defined as 09/01/2020-03/31/2021.
Numerator Shopper Metrics Panel Data, Pre-Period defined as 09/01/2020 - 3/31/2021
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