15% Growth & Efficiency Strategy

Lead With a Digital-First Mindset 1 TRADING Transform Duluth into a digitally-led organization integrating data and digital technology into all areas of our business, fundamentally changing how we operate and deliver value to customers. Our digital transformation will provide the structure for how we prioritize our short, mid, and long-term efforts, investments, and overall operations of the business. We will deepen relationships and build brand loyalty with our customer primarily through digital experiences. Focus on more active, personalized engagement achieved through leveraging first- party data and one-on-one communication based on customer preferences, informed by data that is shared by customers throughout the value exchange cycle. We will digitally enable operations to stay competitive, improve efficiency and deliver value creating results. September 3, 2021 10

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