BAT Results Presentation Deck
On track for £5bn New Category revenue and
profitability** by 2025
50%+
Reduction in
New Category
losses* in H1 2022
>£lbn
Invested in
New Categories
in H1 2022
1/3
New Category
loss reduction
driven by pricing
10%
Reduction in
New Category
losses* in 2021
2/3
New Category
loss reduction
driven by scale
and efficiencies
Continuing to invest in our transformation
9
New Category
countries
profitable**
BAT
A BETTER TOMORROW
*Reduction in losses at category contribution level. H1'22 reduction versus H1'21 and 2021 reduction versus 2020. **Profitability at category contribution level: Profit from the sales of brands after deduction of directly attributable costs (including R&D,
marketing) and before allocation of overheads.
9View entire presentation