BuzzFeed Investor Presentation Deck
BuzzFeed Inc.
Scaled model has powered network effects creating
competitive barriers and driving growth.
Leading audience
& brands
Nearly 800 million
hours of content
consumed in 2021(¹)
#1 in Time Spent
among Gen Z and
Millennials(2)
Data-driven
tech platform
4. Invest
Content
2. Audience
BuzzFeed Inc.
3. Data
Scaled cross-
platform distribution
Owned & Operated
BuzzFeed
BuzzFeed News
IHUFFPOSTI
COMPLEX TASTY
NETWORKS.
Social Platforms
f
© 1
Diversified
revenue model
Content
Commerce
$
Advertising
= profitable growth
(1) Please refer to the appendix for the methodology of how time spent is computed
(2) Comscore Media Metrix, Multi-Platform, Key Measures, January 2022 (A18-A34). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post, Vox Media, Dotdash,
Group Nine Media, Vice Media Group, Bustle Digital Group.
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