BAT Investor Presentation Deck

33 NC value contribution growing fast in the top 12 markets BAT BETTER TOMORROW 74% 72% SWE BAT Non-Combustibles Revenue as % of Total Revenue in TOP12 NC markets 52% 47% JAP 46% 38% UK 43% 32% POL 41% 25% O FRA 2021 2022 40% 26% DEN 38% 26% ITA 23% 16% S.KOR 17% 14% USA 16% 10% + SWI GER Non-combustibles include NC & Traditional Oral * Revenue from Non-Combustible products as a % of total revenue in each respective market. FX @21. Constant currency measures are calculated based on the prior year's exchange rate, removing the potentially distorting effect of translational foreign exchange on the BAT Group's results. The BAT Group does not adjust for normal transactional gains or losses in profit from operations which are generated by exchange rate movements 12% 15% CAN 4% 5%

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