Allwyn Investor Conference Presentation Deck

3 key pillars of our organic growth strategy 20 Strong organic growth driven by customer focus Best practice sharing across geographies ✓ Constant evaluation to optimize current product offer and identify new opportunities ✓ Balance of in house and outsourced content and technology ✓ Digital and physical retail capabilities ● ● ● Digital Lottery New users and demographics Grow ARPU Product innovation Data analytics, CRM, online marketing Ability to implement enhanced player protection measures ● ● Retail Lottery Innovation and selective investment to ensure channel remains appealing and exciting De-anonymisation through customer registration and loyalty programmes Digitalisation of physical retail to deliver a genuine omni-channel experience ● ● ● ● Multiple organic and inorganic growth levers Cross-Sell Build on trusted brands, large lottery customer base Advanced data analytics, CRM Hyper-personalisation of campaigns New product launches and entry into adjacent products and gaming verticals allwyn

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