Asos Results Presentation Deck

© 2022 asos Key financials by segment UK Revenue growth supported by strong KPI performance despite tough consumer backdrop Total sales CC² Visits Conversion CC ABV3 Average Order Frequency4 Active Customers5 Premier Customer growth EU UK +7% +7% +20bps -3% Growth impacted by weakening consumer outlook and increased return rates in H2 5.9 (+5%) 8.9m (+5%) +6% EU +2% +2% +10bps -4% US 2.9 (+2%) 10.9m (+5%) +33% ¹ROW KPIs exclude Russian sales in H2 21 2Segmental sales based on total sales, which includes retail sales and income from other services, and growth rates calculated on a constant currency basis 3 ABV CC metrics is calculated as net retail sales/number of orders in the period on a CC basis 4Calculated as last 12 months' total orders divided by active customers 5Active customers defined as having shopped in the last 12 months as at 31 August All sources: ASOS internal operational records US growth supported by Topshop growing triple digits on the year and increased demand for occasion wear in H2 US +10% -8% +20bps +4% 2.4 (0%) 3.4m (-1%) +19% ROW Performance in Australia improved in H2 as Premier was reactivated and delivery propositions returned to normal ROW¹ -9% -6% Flat -1% 2.4 (+2%) 2.5m (-14%) +208% 8 asos

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