DraftKings Investor Day Presentation Deck
Millions of Dollars
External Marketing lessens as states mature
External Marketing (¹) by State Vintage
2021A
2022A
2023E
$197
$167
(15%)
(6)
$155
(7%)
$385
$264
(31%)
$224
(15%)
2018-2019 State Vintage (²)
2020-2021 State Vintage (3)
(1) External Marketing includes national marketing, which is allocated based on new customers acquired. Golden Nugget Online Gaming is included from acquisition date (May 5, 2022).
(2)
Includes OSB and iGaming operations in New Jersey, West Virginia, Indiana, Pennsylvania, and New Hampshire. The 5 states represent 10% of the U.S. population.
(3) Includes OSB and iGaming operations in lowa, Colorado, Illinois, Tennessee, Michigan, Virginia, Wyoming, Arizona, and Connecticut. The 9 states represent 18% of the U.S. population.
(4) Includes OSB and iGaming operations in Oregon, New York, Louisiana, Ontario, Kansas, Maryland, Ohio, Massachusetts, Kentucky, and Maine. The 9 states (excluding Ontario) represent 19% of the U.S. population.
(5) Excludes external marketing of $255 million in 2022 for the 2022-2023 state vintage because only a portion of the states in the 2022-2023 state vintage were live in 2022.
(6) Excludes $10 million of external marketing associated with the launch of Golden Nugget Online Gaming in Pennsylvania.
$344
2022-2023 State Vintage (4) (5)
YoY
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