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Market opportunity
Southeast Asia is still in the early innings of online disruption
Online food delivery
providing convenience
SE Asia
China
Category leadership
USA
11%
21%
21%
% 2020 online penetration¹
Superapp ecosystem
On-demand mobility addressing
the infrastructure gap
SE Asia
China
USA
3%
Hyperlocalization
5%
% 2020 online penetration²
15%
Source: Euromonitor
Note: SE Asia statistics on this page refer to Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam
1. Based on % of total consumer foodservice that is ordered online (including online ordering for dine-in and takeaway)
2.
Based on % of total consumer expenditure on ride-hailing out of consumer expenditure on buses, coaches and taxis, and operation of personal transport equipment
SE Asia
Digital financial services promoting
financial inclusion
China
Technology
USA
17%
60%
43%
95%
82%
Team
94%
% 2020 electronic transactions (volume)
% 2020 banked population (age >15)
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