Iconic Brands Investor Update

Sustainability Flexible pouch packaging delivers up to 85% reduction in packaging materials vs. plastic PET bottles 4 • Current Market Drivers + Every pouch purchased saves 3 bottles of waste More efficient use of resources: less raw material, less energy, less transportation, less waste Healthy Lifestyle Trends • Wines in the wellness category rose 13.3% to $615M*- NIELSEN IQ Plant-based food & beverage sales have grown +43% in the past two years-nine times faster than sales of the total U.S. food & beverage category TopPop's goal is to operate off the electric grid with 100% solar-powered production and warehouse facilities by end of 2022 Nielsen reported that the sale of non-alcohol drinks increased coming out of the pandemic in 2021 by 33% for a total of $331M per annum. This trend is especially prevalent in millennials and Gen Z, who are generally drinking less alcohol than prior generations. Products include energy drinks, vitamin-infused waters and juices, and natural fruit and vegetable beverages, all of which are well-suited for the on- the-go and more health-conscious consumers. OTC ICNB ICONIC BRANDS, INC. • D • Innovation & Brand Extension TopPop's innovative liquid packaging solutions help food & beverage companies expand beyond the use of traditional cans and bottles TopPop gives CPG companies & retailers ability to meet demand for improved sustainability and efficiency and domestic manufacturing solutions Key product categories driving TopPop's growth include: Ready-To-Drink Cocktails, Alcohol-infused Frozen Cocktail Pops, Wine & Spirits Pouches, Spirits & Cocktail Shots, Plant-based Snackable Nutrition, Organic Fruit Freeze Bars, Squeezable Smoothies RTD/To-Go Cocktails TopPop's RTD cocktail pouches & frozen cocktail pops are experiencing growth with the overall pre-mixed cocktails category Premixed cocktails are the fastest-growing spirits category in 2022. Sales of premixed cocktails surged 42.3% to $1.6 billion compared with a year earlier DISTILLED SPIRITS COUNCIL OF THE U.S. "Source: Nielsen IQ. Includes reduced calorie, low-carb and sugar free wines during the 52-week period ending February 12. LO 5

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