Honest Investor Presentation Deck slide image

Honest Investor Presentation Deck

● ● ● SKIN & PERSONAL CARE OVERVIEW Recent Innovation: In 2021, launched our Beauty Restage - Includes new sustainable packaging initiative with recyclable cartons using 100% tree-free paper made from upcycled sugarcane by-product - This tree-free paper uses significantly less water and energy than other paper to produce Top Hero Products: Extreme Length Mascara & Primer (#1 clean selling mascara on Amazon) (1) Hydrogel cream (#1 selling clean facial cream moisturizer on Amazon) (1) ● ● New Product Highlights: HONEST BOUNCE BACK BODY CREAM blend of naturally nurturing ingredients moothing rove care for I HONEST CALM & RENEW MELTING EYE BALN BAUME CONTOUR DES YEUX FONDANT Honest Mama Calm & Review Melting Eye Balm ⒸHONEST Source: 1. Third Party Data, from April 2020 - April 2021 2. Third party data, last 12 weeks ending 1/23/2022 STAY HYDRATED HYALURONIS Stay Hydrated Hyaluronic Acid Serum Honest Beauty 2-year CAGR continues to outgrow category (2) SERUM LEFUN 2Y CAGR HONEST BEAUTY BESTSEL HONEST HYDROGEL CREAM CREME HYDROGEL Beauty Category Skin & Personal Care: 32% of 2021 Sales 32% 916 25% -1% Total Mass Market (MULO + eCommerce, excluding Honest.com) ..... 16
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