Honest Investor Presentation Deck
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SKIN & PERSONAL CARE OVERVIEW
Recent Innovation: In 2021, launched our Beauty Restage
- Includes new sustainable packaging initiative with recyclable cartons using 100%
tree-free paper made from upcycled sugarcane by-product
- This tree-free paper uses significantly less water and energy than other paper to produce
Top Hero Products:
Extreme Length Mascara & Primer (#1 clean selling mascara on Amazon) (1)
Hydrogel cream (#1 selling clean facial cream moisturizer on Amazon) (1)
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New Product
Highlights:
HONEST
BOUNCE BACK BODY CREAM
blend of naturally nurturing ingredients
moothing rove
care for
I
HONEST
CALM & RENEW MELTING EYE BALN
BAUME CONTOUR DES YEUX FONDANT
Honest Mama
Calm & Review
Melting Eye
Balm
ⒸHONEST
Source: 1. Third Party Data, from April 2020 - April 2021 2. Third party data, last 12 weeks ending 1/23/2022
STAY HYDRATED
HYALURONIS
Stay Hydrated
Hyaluronic Acid Serum
Honest Beauty 2-year CAGR continues to outgrow category (2)
SERUM
LEFUN
2Y CAGR
HONEST BEAUTY
BESTSEL
HONEST
HYDROGEL
CREAM
CREME HYDROGEL
Beauty
Category
Skin & Personal Care:
32% of 2021 Sales
32%
916
25%
-1%
Total Mass Market
(MULO + eCommerce, excluding Honest.com)
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