DraftKings Results Presentation Deck slide image

DraftKings Results Presentation Deck

4 PROVEN REVENUE RETENTION DRIVES LTV (1) (2) 2014 2015 2012-14 2016 NEW JERSEY NET REVENUE BY COHORT(1) + 231% 2017 2015 2016 2017 ■2018 Cohort year determined by user's first paid activity, whether DFS, OSB, or iGaming. 2018 data reflects five months of live OSB and one month of live iGaming. Introduction of OSB and iGaming in 2018 223% 2018 (2 ■2019 2019E Key Takeaways Each cohort has expanded in both years since the introduction of OSB and iGaming In the first full-year with all products live (i.e. 2019E), 2012-2017 cohorts experienced a 4.1x increase in revenue relative to 2017 Size of new cohorts is significantly larger than past cohorts | 19
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